Your Practice is Your Business

A mental health professional is speaking with a new acquaintance and is asked,
“What business are you in?” The therapist responds, “I’m not in business. I am a
mental health professional.” The reality is that your practice is your business and
your client is your consumer. Treating your mental health practice as a business is
crucial for its success. Define your practice’s purpose, values, and goals. Consider what population or issues you want to focus on, your approach to therapy, and the atmosphere you want to create for clients. Consider your competition, potential referral sources, and how you will differentiate your practice. Develop a marketing plan to raise awareness of your practice and attract clients. This may include creating a website, utilizing social media, networking, speaking engagements, and advertising in relevant publications or online platforms.

In addition to websites, many therapists utilize their professional organization’s
listing service. IMPORTANT: When posting in an online directory (i.e. Psychology
Today), find your niche and clearly identify it. Many therapists make the mistake of listing specialties and insurances accepted. You need to expand the messaging.
Clearly define why you might be a good fit for a potential client. Sell your strengths. Your uniqueness. Your accessibility. Yes, your practice is your business. Successful businesses constantly reinforce their branding and their message.

Highlight what sets you apart from other practices and how your
services can meet the patient’s goals in therapy.

Disclaimer: Please note: The editorial content of this page is in no way intended to be professional advice. It should be considered informational and a venue for entertainment purposes. Read and utilize it at your own discretion. Content may not be published without the expressed consent of Associated Billing Center, LLC