Marketing Your Mental Health Practice

Mona Ruback/CSS
Associated Billing Center, LLC
Exclusively Serving Mental Health Providers

Refresher: Marketing Your Practice

There are many ways to market your practice that do not require a significant financial investment. Research indicates that most clients find a therapist through searching online. Many of the popular website builders offer templates. Your content should include easy access to schedule appointments, a description of your specialty areas, patient generic testimonials, insurance participation and contact information. A photo always helps to personalize the website. Also, one of the most effective tools being utilized today is a short video. It does not have to be a cinematic production. 30 seconds of your warm greeting introducing yourself. Remember to use keywords effectively. Also, you can incorporate a blog page on your website addressing a variety of mental health issues. Keep it Simple! Keep it Relatable!

Copays-Deductibles-Outstanding Balances

A majority of mental health providers require their patients to pay at the time of service. This is a sound practice since evidence indicates that once a patient leaves your practice, your chances of getting paid decrease significantly. Suggestion: If you are comfortable with this idea, have a sign in your waiting room specifying that copays and deductibles are expected at time of service.

Demand Exceeds Supply

The National Council for Behavioral Health reports that 77 percent of counties across the country have severe shortages of behavioral health professionals. About 37% of the U.S. population, or 122 million Americans, were living in areas experiencing mental health professional shortages Demand for providers is projected to increase exponentially during the next decade. One in five adults experiences a mental health condition each year, but only 40 percent receive services. More than 19 million Americans struggle with substance use disorders but only 11 percent receive treatment.

Disclaimer: Please note: The editorial content of this page is in no way intended to be professional advice. It should be considered informational and a venue for entertainment purposes. Read and utilize at your own discretion. Content may not be published without the expressed consent of Associated Billing Center, LLC