Suggested Strategies for Practices Wishing to Grow

March 04, 2022

Mona Ruback/CSS
Associated Billing Center, LLC
Exclusively Serving Mental Health Providers
mentalhealthbillers.com

Assess your marketing needs. Yes, risking redundancy we will state it again: Your Practice is Your Business. Advertising your services is not immoral or unethical. Case in point. The Psychology Today therapist listing service. Yes, this, in essence, is a form of advertising. You can creatively write a short description of your counseling philosophy and list your specialties.

Elsewhere, while most print community newspapers have been permanently relegated to the trash heap, many are still publishing online editions with loyal readership. Research indicates that these publications are an extremely cost-efficient venue to introduce prospective patients to your practice.

In addition, you might consider maintaining a website. It does not have to be complex nor expensive but professional in appearance and presenting your identity, philosophy and niche specialties. Use keywords effectively, encourage people to leave reviews and consider adding a blog page. Encourage a consultation call. Your site should also be optimized for mobile.

Personalize your marketing to reflect the advantages of utilizing your practice for therapy. Remember that people looking for mental health counseling will start in the same place most of us do: the internet. Also, creating a network of referral sources (PCP’s, etc.) could assist in growth.

Disclaimer: Please note: The editorial content of this page is in no way intended to be professional advice. It should be considered informational and a venue for entertainment purposes. Read and utilize at your own discretion. Content may not be published without the expressed consent of Associated Billing Center, LLC.